The wildly popular cell phone game Candy Crush is a “match three” game where lining up three candies of the same color is a win that creates a sugar-rush high of excitement. Candy Crush is
The wildly popular cell phone game Candy Crush is a “match three” game where lining up three candies of the same color is a win that creates a sugar-rush high of excitement. Candy Crush is still popular almost ten years since its launch. Its popularity ties into the 2021 trend for candy coloured fashion and home goods reminiscent of childhood candy colors. If you too are seduced by the idea of living with bright, saturated candy colors – perhaps just as a single accent piece – read on for more about this decorating trend and how our Sari Silk handmade rugs can satisfy your sweet tooth.
Why are candy colors trending? The New York Times recently reported on the trend and suggested two main reasons behind the craze for candy crush colors: the pandemic and Instagram. The Global insights Director at Innova Market Insights believes candy merchandise is popular “because of how it pops on social media”, but the NYT also speculated it might be due to the fact that we’ve all been told to “stay in our rooms” due to the pandemic quarantine and this isolation makes us long for simple childhood pleasures associated with our bedrooms like bingeing on candy.
Dancer, actor and social media Influencer Jojo Siwa revealed her candy inspired bedroom on TikTok in February 2021. Her bright bedroom has a sprinkles-decorated desk, candy-shaped pillows, candy dispenser headboard and rainbow swirl lollipop walls. Her happy place needs a rug. We recommend our 9’8″x14′ Colourful Jewellery Design Sari Silk with Textured Wool Hand Knotted Oriental Rug Sh59147
The pattern of our rug, handwoven from sustainably recycled sari silk, resembles rainbow licorice laces topped with a crystallised sugar doily pattern. For teens like Siwa who might need the flexibility, our kilim is reversible and can be quickly flipped over to hide any stains until there’s time to give the rug a spot clean.
Brand extension of candy from sweet treat to “lifestyle merchandise” is soaring in popularity in fashion and the shelter industry. Gen Z’s like Jojo Siwa are the core customer for candy décor. They’re drawn reports Glossy magazine to use “very loud and bright” colors as a response to negative global events. But millennials are also addicted to candy colors although via more curated and sophisticated versions of candy inspired objects for the home. From affordable candy-shaped cushions to luxury brands like Prada’s Candy Eau de Parfum and Jimmy Choo’s bag with “candy” crystals, bright colors and related shapes are now infiltrating the design of objects for the home.
Millennial Artist Robyn Blair Davidson’s white walled apartment in New York City pops with candy inspired art, decoration and furniture. The reason for her decorating aesthetic is simple. “It makes me happy!” Her candy inspired custom-made desk is decorated with yellow, blue and pink candy dots and her bookshelves are filled with vintage candy in its original packaging. The bright pink and blue brick-sized book Elements of Architecture by Rem Koolhaus is displayed on her coffee table alongside a clear glass bowl filled with dozens of round shocking pink Hubba Bubba “gum tape” dispensers. All she needs in her fun-filled room is our 9’x12’1″ Colourful Sari Silk With Textured Wool Hand Knotted Oushak Influence Rug Sh47552.
The bold shocking pink and bright blue central abstract flower of our rug fits right in with the shape and colors of Davidson’s Hubba Bubba dispensers and her book, with the added bonus that classic Oushak patterns are always popular and won’t go out of fashion when trends move on. Or maybe Davidson’s vintage lollipops need to be accessorized with the psychedelic lollipop circle pattern of our 12’x15’3″ Oversized Sari Silk With Textured Wool Mamluk Design Hand Knotted Oriental Rug Sh59263
Consumers of all ages want the magic, fun and nostalgia of candy inspired products. Everyone loves candy but not everyone can – or should – eat it. So why not channel your desire for candy with one of our handmade Sari Silk rugs that create a happy serotonin high without any of the downsides.