“It’s always fall in Stars Hollow.” New England’s fictional Stars Hollow is the hometown of the mother and daughter stars of the Y2K series Gilmore Girls. Rewatching the show is an annual cozy fall event for
“It’s always fall in Stars Hollow.” New England’s fictional Stars Hollow is the hometown of the mother and daughter stars of the Y2K series Gilmore Girls. Rewatching the show is an annual cozy fall event for its original audience, and for a new generation discovering it on TikTok. The binge rewatch is part of “Code Orange”, the social media hashtag that reminds us fall is the time to get your cozy on. Writing for The Everygirl blog, Caitlyn Fitzpatrick imagines what Lorelai and Rory Gilmore would wear in 2024. The fashion she chooses for them is woolly, warm and cozy. But why stop with fashion? Let’s imagine what the Gilmores would choose in 2024 to ramp up the cozy at home and in the guest rooms at Lorelai’s Dragonfly Inn. Our imagination’s first stop is wool rugs. Few things make a home or inn more cozy than vintage, antique, and new handmade rugs.
The “revival” of “soft flooring” was emphasised in the Belysse trend report for 2025. But “soft flooring” has never gone out of fashion for the home. Belysse enlarges the term from home to hospitality and commercial venues in response to the growing trend for area rugs in public spaces. Fictional Lorelai Gilmore was a trendsetter in this regard. She used area rugs – including Oriental – in her home and throughout the Dragonfly Inn. The soft flooring not-so-new trend goes hand-in-hand with growing consumer demand for natural, sustainable materials. Put those two together and you get sustainable handmade wool rugs that exude full-on cozy.
Our suggestion to get the most enjoyment from the code orange season? Pour your pumpkin spice latte into a big mug. Hunker down for a Gilmore Girls binge watch. (Going goblin mode with uncombed hair? We won’t tell.) Add cozy visual and physical elements with one (or more) of our hand-made vintage, antique or new wool rugs with warming orange and spice colors and patterns. Here are a few of our suggestions that wouldn’t look out of place in Lorelai’s Stars Hollow home or her inn. Time to get your code orange cozy on.
Imagine the central medallion in our hand knotted wool Spiced Apple Red vegetable dyed antiqued Heriz re-creation rug is a barrel of autumn apples ready for bobbing. If you don’t have a fireplace to create real warmth, then why not choose the visual warmth of our adorably small fireside-sized hand knotted Flame Orange sari silk rug? Rory is known for her oversized knit sweaters, so in keeping with the “big” theme choose our gallery-sized hand knotted rust red antique Ersari wool rug that features an Elephant Feet Design. Or if you’d rather go full tilt orange choose our hand knotted wool Canyon Sunset Orange rug with its repeating boteh (also known as a paisley motif) design that creates a calming rhythm and is soft and silky warm wool underfoot. We may not be able to live in fictional Stars Hollow, but we can recreate its cozy charm with wool rugs for our home.